A new way to build your class with Troove.
3 steps to crush your enrollment goals
We’ve all been there: a list of 100,000 names and the daunting task of determining where to begin. As an enrollment officer, navigating this vast ocean of prospective students poses a challenge… How do I know which ones are our people... the ones who will engage, apply, and enroll?
If you only had a way to cost effectively filter out the people who really resonate with your unique academic and social culture, so you can focus the team on them. And better yet, if you could also apply the same filter to the rest of the market, beyond the 100,000 names you can afford, now that would be a game changer.
This is where Troove comes in. We help you build that filter and put it to use immediately. We show you your people! Here are the steps:
1) Quantify your culture
Ask the people who know you best - your recent graduates and current students. Demographics are important of course, but there’s so much more to what makes a student a good fit for your institution and no one knows you better than the people who've been at your school.
When they run into academic trouble, do they reach out to a friend or a professor? Is Greek life and an active social life a top priority, or are they more interested in internships and finding a career? Your students have collective patterns that are unique to your school and are an excellent guide to understanding fit and probability to enroll and succeed with you.
2) See the whole market 24/7/365
Now that you know what makes your institution uniquely yours, it's time to let Troove's network go to work for you.
We're marketing to the entire global market of prospective students and any time a prospective student anywhere takes the Troove quiz and is a match for your institution, we'll send you (and them!) that information. You get a brand new, uniquely qualified prospective student that you likely may have never known about. And we give you an unlimited number of these for an entire year!
3) Make your existing pool more effective
You can immediately use Troove's fit quiz in your marketing to the prospects in your pool. Quizzes typically do very well in marketing and this is especially true when your message is "Find your people! Take this short quiz and immediately see how you'd fit in at our school, in AND out of the classroom".
This turns prospects into inquiries and gives you brand new data about how well aligned a new student is with the success factors your own community has agreed are most important at your school. This leads to better marketing, acceptance, and aid decisions, along with better yield.
4) Bonus: Proprietary data!
Everyone knows the leads they buy from The College Board, ACT, and other sources are the same leads their competitors buy, with the exact same data about each prospect. By partnering with Troove, you now get to turn those generic names into uniquely qualified prospects, and only you have this data. It's like having X-Ray vision glasses and it's a huge advantage for you!
